The More You Buy, The More You Save!

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Red Tag Sale, Everything Goes!

OK, that’s really not where I’m going with this.  The last thing I want to do is sound like a bad TV pitchman.  However, there is some real truth in the concept that there might well be value in selling at “loss”, but buying at a discount.

For nearly two years I’ve been trumpeting what a perfect market this is for the “trade up buyer”.  The logic is impeccable, even if it’s an emotionally difficult pill to swallow.  If the market is down 10%, for example, across the board, then simple mathematics says that if you sell your $250,000 house at a 10% discount and buy a $350,000 at that same 10% discount, you’ve made out with $10,000 net gain.  Right?  Not to mention that you’ve traded into a house you prefer, be it larger, nicer, in a better neighborhood, etc.

The math is simple, even if the decision is not.  People are very tied to their homes in a way they’re not tied to anything else they own.  Homes are more than just houses, which are simply sticks and bricks.  No, homes have emotions, memories, etc.  But when a potential buyer/seller can see the value and get beyond the emotion, they soon realize that today is the day of the Trade Up Buyer.

For further reading, click here for a CNN Money article on the same topic.